Only 22 percent of information workers say they want a smartphone based on Android

This is an opening for Apple, obviously, and also for Windows Phone, just waiting for Microsoft to step through.

Via Bloomberg:

Google Inc. (GOOG)?s Android software for mobile devices has opened up a wide lead in market share, yet it hasn?t made the same inroads with a lucrative niche: businesspeople.

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Only 22 percent of information workers say they want a smartphone based on Google?s software on the job, according to a study by Forrester Research Inc. (FORR), Bloomberg.com reported on its Tech Blog. That?s less than one-third compared with Android?s broader market share, pegged at 68 percent for this year, according to researcher IDC.

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More office employees -- 33 percent of those surveyed --say they?ll use iPhones for work. Among the 9,766 information workers who took part in the poll, 10 percent will adopt Microsoft Corp. (MSFT)?s Windows Phone-based devices and 7 percent say they?ll select Research In Motion Ltd. (RIM)?s BlackBerry.

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Why the disparity? Android has done very well with consumers, particularly more price-sensitive ones, Gillett said. Businesspeople can pay Apple?s prices for a premium product, and millions of them already own iPhones and other Apple products and aren?t likely to walk away from their investment, he said.

Google has the scale and resources to support every enterprise, just as Microsoft. But they do not have the relationships, they do not have the mindset, they do not have all the tools.?

Google is an advertising company. Google is a data capture company. Businesses may not be prepared to hand over their data so cavalierly. They need systems that are secure, reliable, scalable, and will be around for years.

Right now, Google's primary differentiator in the enterprise is...it's cheaper.?

That's not how all business decisions are made, certainly not ones that support mission critical activities -- and always being connected is mission critical.

More and more, the evidence piles up: the vast majority of Android users use Android because it is cheaper, available and good enough. Those who can will demand more.

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Source: http://brianshall.com/blog/only-22-percent-information-workers-say-they-want-smartphone-based-android

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