As local market comprises of highly potential customers who are significant in driving new and repeated sales, there arises the need for local online marketing.
This article emphasizes on why small businesses should consider local online marketing as an important aspect of their overall marketing strategy.
Increasing numbers of people are using Internet to shop locally
According to a study ?User Wave View VII?, conducted by BIA/Kelsey and ConStat, 97% of all consumers use Internet for researching products and services in their local areas. These statistics prove that local online marketing is the best way to target prospective customers. Further, with almost all mobiles coming with Internet facilities, location based searches are also increasing.
Location based marketing involves customizing marketing messages as per the location and preferences of prospective customers. When a customer is looking for a business in a particular area, there are higher chances of your website appearing on the search results if your business has geo-specific content.
Consumers prefer local searches, as most of the location based search
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Source: http://www.thmg.com/marketing-tips/how-important-is-local-online-marketing-for-small-businesses/
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